Forward Integration : Gaining ownership/ increased control over channel partners
Backward Integration : Ownership/ control over suppliers
Horizontal Integration : Ownership/ control over competitors
Intensive
Market Penetration : Seeking increased market share in existing markets through extra efforts.
Market Development : Introducing existing product (s) into new geographic areas or consumer segments
Product Development : Improving existing products or developing new products
Diversification
Related Diversification : Adding new but related products or services
Unrelated Diversification : Adding new, unrelated products or services
Defensive
Retrenchment : Regrouping through cost and asset reduction to reverse declining sales/ profits
Divestiture : Selling/ hiving off a division or part of the organisation
Liquidation : Selling all the assets, in parts, for their tangible worth