Strategy evaluation in modern business environment has become a difficult and complicated process because of certain factors :
• Increase in environment complexity
• Difficulty in predicting the future accurately
• Increasing number of variables
• High rate of obsolescence of even the best laid plans
• Increase in domestic world events
• Decreasing time span for planning certainty
Most common ways to evaluate strategic performance :
• Change in assets
• Change in profitability
• Change in sales
• Change in productivity
• Change in profit margins