Environmental Threat & Opportunities Profile (ETOP)

ETOP analysis is a management tool that analyses environmental information and determines the relative impact of threats and opportunities for the systematic evaluation of the environment.

Environment scanning is the process of gathering, analyzing and dispensing information for tactical or strategic purposes.

ETOP process involves dividing the environment into different environmental sectors and then analyzing the impact of each sector on the organisation.

ETOP gives a clear picture to the strategies about each aspect of the business environment, the various individual factors within each sector which affect the business favourably or otherwise.